Research & Business Strategy
We are extremely experienced in research, specialising in in-depth customer satisfaction research. A typical project involves having specific and honest telephone interviews with your customers. Hownow tailors these interviews for each client, asking the right questions for your business and achieving an exhaustive account of your clients’ thoughts and feedback.
We then feedback the findings to your team, helping you make sense of the information and how to turn the data and findings into actions that will improve the way you do business.
Focus group facilitation is also an area of expertise for Hownow, allowing you to gain invaluable qualitative information that is specific to your business.
Creating Personas for clients is another core skill, giving unequalled insight into your business’s client and customer demographics.
Personas are an innovative way of segmenting audiences and involve combining both telephone interviews and quantitative data to “bring alive” the key segments within a target audience by giving each segment a fictional, but highly-representative, character.
The development of Personas is highly effective in informing a myriad of strategies, including product development, marketing and PR communications and sales.
We work with the key stakeholders of a brand, sometimes based on a piece of bespoke research, sometimes on the stakeholders’ own knowledge, to help them work through issues like targeting, brand development, marketing & sales strategy and strategic planning.